NEEDS IDENTIFICATION: Traditional water monitoring and management is too often a story of failures and inefficient investments. This greatly hampers any effort towards effective decision-support for integrated water resources management, especially in places where resource scarcity, high variability in supplies and strong growth in water demand overlap with agency underfunding. The arid and semi-arid developing world regions rank here most prominently.

For addressing these issues most effectively, the needs-driven iMoMo approach starts with the identification of data and information gaps and emphasises co-design of solutions with all stakeholders involved.